We All Live In A Colorway!

When I help someone ordering stationery or invitations, I always take note of how they are dressed. Ninety per cent of the time a customer will choose an ink color or paper color that coordinates with their attire.

A woman ordering purple stationery will be wearing a lavender sweater. A man ordering business cards with grey ink will be wearing a grey suit. A teenager with a pink cellphone case will ask for fuchsia note cards. It almost never fails.

I have come to the conclusion that we all live in a certain colorway. We decorate, write and dress in colors that make us feel happy or at least comfortable. Maybe this is a good thing, a vestige of the time when we held a favorite stuffed animal or had a lucky sweater.