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Trends in Business Cards

 

The business card has always been the quintessential marketing tool for professionals. Without a proper business card, you are not taken seriously in your field. CEO’s, medical professionals, dog walkers and baby sitters all have business cards now.

 

New trends in business cards over the last decade are:

  • Use of email addresses, websites and social media icons and barcodes.

  • Heavy cards stock, sometimes with colored edging.

  • Letterpressed heavy cards with more than one color ink.

  • Oversized, undersized or square cards.

 

Our recommendations:

  • Keep it fairly simple, “less is more.”
  • Make sure the numbers are nice and legible.

(Sometimes lovely fonts have ugly numbers.)

  • When using light color inks, don’t go too thin with your type.

The aging population is all wearing glasses…lol.

  • Pick a font that is fairly easy to find, so that small changes in text can be made without going to a designer.
  • Keep samples of other people’s business cards that you like, and look at them before you design your own.

 

 

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2 Comments

  1. Posted June 21, 2017 at 6:28 am | Permalink

    Great post. Thanks for sharing this with us. These Business cards can be used as advertising on a small scale, that’s why they are really important. They’ll be more likely to look at it time and time again if it catches the eye.

  2. Posted August 22, 2017 at 9:24 am | Permalink

    I think it’s interesting to see and read about some of the different trends that are happening to business cards. In particular, I think it’s cool that cards are starting to become oversized, undersized, or even square in shape. I wonder if this has any lasting impact on making the cards more memorable. Not only that, but it would be cool to see what other unique and custom made cards that have been made to stand out.

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