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Tag Archives: Vanessa Kooby

Trends in Business Cards

  The business card has always been the quintessential marketing tool for professionals. Without a proper business card, you are not taken seriously in your field. CEO’s, medical professionals, dog walkers and baby sitters all have business cards now.   New trends in business cards over the last decade are: Use of email addresses, websites […]

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Stationery and Psychology

I often think if I didn’t sell stationery, I could be a therapist. When I sit across from a client, I need to size up a situation. I am usually meeting new people when they are about to experience a major life change, whether it is getting married, turning 50, or having a baby. These […]

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Bling is back!

    In the Bar and Bat Mitzvah invitation world, bling is back. Rhinestones, glitter paper and vibrant foil stamping are all the rage. Neon colors, acrylic and brightly textured stock is popular. If you grew up in the 70’s, you probably remember receiving invitations with mylar liners and confetti. The bling has been ramped […]

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