Facebook
Pinterest
Twitter
Vanessa Kooby

VANESSA SAYS...

Having worked in the stationery industry since 1987, I know what is trendy, what is timeless, and what is proper in the paper world. Let me share some of my knowledge with you.

Feel free to email me questions or suggestions for topics.

THICK Bar Mitzvah Invitations and the US Mail

Each year as a new crop of Bar and Bat Mitzvah parents come in, we see a trend in the desire for heavy board invitations. We started doing 2 and 3 ply invitations regularly. Then the 5, 6 and 7 ply cards followed. Thick wood and heavy acrylic invitations were added to the mix. It is true that these invitations make a super big impact when guests receive them…but you must be savvy about the USPS (United States Postal Service).

 

 

 

Here is what you need to know:

When an invitation is more than .25” thick, it is considered parcel post, and can take an extra week or even two to be delivered.

The postal rates depend on size, weight and rigidity.

Anything over 6.125” tall and 11” wide will be considered oversized.

First class postage begins at 49 cents an ounce currently, where large envelopes begin at 98 cents an ounce. If the invitation is rigid, the postage increases once more.

You will need more than one stamp to mail these thick invitations.

The post office will probably not have the right configuration of stamps with the proper values to make it easy for you.

Customers tell us that the new trend is for hosting families to hand deliver these substantial invitations to neighboring apartment buildings to avoid the mailing delay and to keep the envelopes clean.

If you are planning to mail an oversized, heavy invitation, we highly recommend beginning early, doing custom postage stamps to insure you have proper denominations, and taking a sample invitation to the post office to make sure your postage amount is correct. Do not put your invitations in a mail box….take them to the post office and ask for HAND CANCELING. (see our early blog on hand canceling.)

Be smart, be prepared, be on time and you will be happy.

Posted in Vanessa Says | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

What are Modern Wedding Invitations?

 

When brides and grooms come for consultations, and see a sea of ecru cards with black ink, and simple panels, sometimes they say, “Do you have anything more modern?”

The answer is YES!

Modern wedding invitations can be square and have foil stamping!

 

They can have watercolor designs and colored ink or even colored stock.

 

Sometimes they contain non-traditional wording…allowing the bride to have her professional title added…or referring to the parents of the bride and groom by first names.

All these options can make a simple wedding invitation more “today”.

Some examples of little finishing touches that ramp up the personality of a wedding invitation would be to add a motif that reflects the venue. or a personalized crest paying homage to the couple.

Adding decorative accessories to a wedding ensemble, such as belly bands, tied cords or pockets, gives a simple multi card invitation a more cohesive look….and yes, it is MODERN!

 

 

We find that most couples prefer that their printed invitations reflect their personalities and lifestyles. Rather than ask what is proper etiquette and socially acceptable, they seek to individuate and do what makes the most sense to them.

 

As a wedding invitation consultant, sometimes it comes down to a vote…with my opinion included. I watch in semi-silent amusement and go with the flow.

Posted in Vanessa Says | Tagged , , , , , , , , , , , , , , , | Leave a comment

Trends in Business Cards

 

The business card has always been the quintessential marketing tool for professionals. Without a proper business card, you are not taken seriously in your field. CEO’s, medical professionals, dog walkers and baby sitters all have business cards now.

 

New trends in business cards over the last decade are:

  • Use of email addresses, websites and social media icons and barcodes.

  • Heavy cards stock, sometimes with colored edging.

  • Letterpressed heavy cards with more than one color ink.

  • Oversized, undersized or square cards.

 

Our recommendations:

  • Keep it fairly simple, “less is more.”
  • Make sure the numbers are nice and legible.

(Sometimes lovely fonts have ugly numbers.)

  • When using light color inks, don’t go too thin with your type.

The aging population is all wearing glasses…lol.

  • Pick a font that is fairly easy to find, so that small changes in text can be made without going to a designer.
  • Keep samples of other people’s business cards that you like, and look at them before you design your own.

 

 

Posted in Vanessa Says | Tagged , , , , , , , , , , , , , , , , , , , | 2 Responses